RIP Diddy

Diddy was conceived on an excellent August morning in 2005. He came into
this world as a sound 5-foot-10-inch, 36-year-old man, first showing up on The Today Show with Katie Couric to declare that P. Diddy was no more. P. Diddy—the performing artist, business big shot, and artist—had been around since 2001, assuming control over the family undertaking from his ancestors Puff Daddy and Sean Combs before him.

"No one recognized what to call me. I'd see that individuals were awkward when I'd meet them out of the blue, and after that they'd ask me what they should call me," Diddy told the New York Post in 2005 about P. Diddy."I even began to get befuddled myself - and when I'd called somebody on the phone it required me a long investment to clarify my identity. Too long ... Single word. Five letters. Period."

In his splendid yet short profession, Diddy discharged three collections, showed up in six films, and was named for a Grammy Award for his written work credit on Kanye West's "Throughout the Day."

Maybe the greatest achievements in Diddy's 12-year run was outside of media outlets. In 2007, he marked a 50-50 joint wander in Diageo's Ciroc vodka. Today, the soul's esteem has become past $1 billion. At that point, a year ago, Diddy sold 33% of Sean John—a garments organization propelled by Puff Daddy in 1998—for an expected $70 million. The business wanders made Diddy the most generously compensated performer on the planet as indicated by Forbes.

Be that as it may, following a shocking 12 years, Diddy's chance has reached an end, as indicated by a declaration on the craftsman's Twitter account.

"I know it's dangerous on the grounds that it could put on a show of being cheesy to a few people," as indicated by the declaration. "So my new name is Love, otherwise known as Brother Love. I won't reply to Puffy, Diddy, Puff Daddy, or any of my different monikers."

Diddy will be recalled by his three kids, D'Lila Star, Jessie James, and Chance—and, obviously, every one of us.

In the interim, Love, otherwise known as Brother Love, is preparing his presentation collection, No Way Out 2, which is expected out at some point in the coming months.

Long live Love, otherwise known as Brother Love.